It doesn’t need the machine’s service layers. It doesn’t need the machine’s lackluster motions. It doesn’t need the machine’s over-processing. And you, as the senior leader responsible for charting the course, certainly do not need the machine’s internal problems becoming your own. 

This foundational work - the ongoing strategic and creative development of your brand and business - needs individual talent.  It needs profound, sharp, objective, compelling, creative strategy.  Crafted by killer minds, collaborating directly for you (not through layers), removed from the internal challenges and constraints that are irremovable from traditional service models.

Furthermore - CMOs, Presidents, Founders, and the likes, need to shape more of the work, earlier in the process.  No more soft briefs to teams.  Resources need to mobilize around tighter, more pointed strategies and ideas, that come straight from the boss.  But boss, like all of us, could use some quiet help.

Cheers,