Key Points

Senior Leaders need to bring their own heat.

Long gone are the days where these leaders can rely on their arrangement of internal and external teams. CMOs, Presidents, Founders, and the likes, need to bring their own heat. They need to mobilize teams around clearer, more specific directions and pathways.

Foundational work needs talent, not teams.

Your most critical work doesn’t need the machine. It doesn’t need service layers. It’s needs profound, sharp, objective, compelling, creative strategy. Crafted by an outside agent, with your guidance.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.