People are checking out.

A confluence of factors has created a wildly unhappy workforce within advertising, marketing, and media.

So, senior leaders need to get better.

Long gone are the days where these leaders can rely on their arrangement of internal and external teams. CMOs, Presidents, Founders, and the likes, need to shape more of the work, earlier in the process. Teams need to mobilize around strategies and ideas, rather than relying on the teams to build the strategies and ideas themselves.

Foundational work needs talent, not teams.

Your most critical work doesn’t need the machine. Especially one that is inefficient, slow, and expensive. It doesn’t need service layers. It’s needs profound, sharp, objective, compelling, creative strategy. Crafted by killer minds, with your tight guidance.